Louis IX
You know them for their coveted brown bags, but Louis Vuitton has taken a colourful turn with the latest addition to their series of illustrated city travel notebooks. The book is called A Passage to India and it’s all about Mumbai.
LV’s volumes on New York, London and Tokyo have been adorning the coffee tables of wealthy LV customers for the past few years – and are the way the luxe brand gives a nod to its best-selling markets.
Mumbai is the ninth city to get a travel notebook, and it’s filled with ravishingly simple watercolours by French artist Florine Ansch of everything from Dabbawallahs to the Gateway of India. Turn the pages and Aishwarya Rai stares out at you longingly. A pink parrot flutters gaily in another, and a snake charmer – a tiny bit of the West imagining an East long gone – squats in yet another.
LV has captured Mumbai. Just like it has captured the hearts of the fashionistas in India’s metros.
A Passage to India: The New Travel Notebook on Mumbai, Louis Vuitton.
In Mumbai: Taj Mahal Palace & Towers, Apollo Bunder. Telephone: 5664 4134.
In New Delhi: The Oberoi, Dr. Zakir Hussain Marg. Telephone: 5150 5095.
Price: Rs 3,750.
