La Prairie's Luxe Serum

You go over big. Diamonds the size of the Ritz? That’s totally you. Personalised suites at the Savoy? That’s your style too.

Solitaires are so yesterday. Go to the next level in ultimate indulgence. Get yourself the latest in super serums, made of 24 carat gold. The La Prairie Cellular Radiance Concentrate Pure Gold comes in a glamorous gold metal shell over a glass bottle on a silver base pedestal: the container hints at the goodies within.

The serum, just out from the ultra-premium Swiss skincare brand, is a liquid suspension of 24 carat gold. At platinum prices, even the most indulgent shopper might pause. But our Trendy Tester was bowled over by the soothing sensation and the instant radiance.

Resembling a cool gel to the touch, the serum immediately gives lovely glinty cheekbones. Its minuscule flecks of gold dissolve into the skin, and make it more supple. What’s more, the quartz crystals and reflective pigments in the precious metal work together to smoothen, rejuvenate and brighten.

Our Trendy Tester came out of the store minus her trusty bronzer and blush-on. Just the dash of the serum.

Now that you know, get the glow.

La Prairie Cellular Radiance Concentrate Pure Gold is available at La Prairie counters at Shoppers Stop in Bangalore, Delhi and Mumbai. Price: Rs. 27,000 for 30 ml.