Braille-enabled visiting cards

Just one look at his fingernails and shoes, and you know if you’ll love him or leave him. And when it comes to a client meet, you can assess the potential in the first five minutes. Clearly, first impressions count.

Our Trendy Scout found a way to make them count even more. Now you can ‘Braille enable’ your visiting cards so they can be read by the visually impaired, as well as the sighted. You’ll make a personal step towards making the business world more inclusive, and when you present a Brailled card, you’re bound to land up explaining what it’s all about to your curious associates. Making a quiet statement about your sense and your sensitivity.

Nidhi Arora, whose concept this is, runs Esha, a Delhi-based institution, which also conducts disability sensitisation workshops. She explains how visually-impaired workers in Bangalore use a Brailler (a kind of Braille typewriter) to enable your existing cards. If her team has enough orders to work eight hours a day, they each earn about Rs 17,000 a month, which is more than the average blind person can usually earn.

Doing the right thing comes easy to you. It just got easier.

Place orders with KN Chandrashekar, #11, Villa Suchita, I cross, 17th ‘A’ Main, JP Nagar II Phase, Behind Giri Apartments, Bangalore 560 078; Tel: 094498 64777; E-mail: esha_braille@yahoo.com. Price: Rs 100 per 100 cards, plus courier actuals.