About five broadsheets, two tabloids, assorted weekly supplements and lots of specialty magazines. Not to mention the international publications you browse in cyberspace and little gems like Trendylicious in your inbox. What could another magazine possibly hope to enlighten you with? And yet, for a month of Tuesdays, the new journal called Every Tuesday, has managed to get readers to set aside other papers and devote exclusive time to it.

It’s not just the newness of the publication, but the novelty of the contents. Sixteen glossy pages dedicated to the theatre, art and classical and folk music scene in the city. Thankfully, it’s not a ‘who-wore-what-to-which-event’ rag. Instead, you get insightful analysis, reviews, a two-page spread of the performance line-up for the week, in-depth interviews. From saving Rang Bhavan to the Guru-Shishya parampara. Everything you wanted to know about the arty beat after the newspapers squelched their culture pages.

Every Tuesday challenges the mainstream media’s assumption that cerebral is boring. Editor-publisher Shashi Vyas, chartered accountant son of celebrated vocalist Pandit CR Vyas, infuses the mag with his gentle sensibilities. No high-handed snobbery and no long-winded lectures. Just pure good reading.

And best of all? Not a single scantily dressed starlet in sight.

Available on the stands at Rs 20; website: www.everytuesday07.com; e-mail: everytuesday07@gmail.com.

You spent four years at Wharton, another six as a consultant, then help set up a BPO in India. What do you do next?

Duh. Become a food designer, of course.

Meet Uni Vaid, who ditched a career in management, went to culinary school in the US to study pastry art, and opened American Ambrosia, the only gourmet home delivery service in Delhi offering baked American classics.

Sinful, melt-in-the-mouth cheesecakes, darling cupcakes adorned with delicate icing, to-die-for fudge brownies and golden-baked bagels and pretzels, each artful confection prettily wrapped and ribboned.

Her signature Oreo bottom cheesecakes and the classic NY style cheesecakes — baked, then chilled for 12 hours (not set with gelatin) — topped our list. Those sweet of tooth will love the cinnamon pecan bun and the spiced carrot nut muffin. Our Trendy taster enjoyed every bite of the sun-dried tomato and Parmesan cheddar bagels.

The secret behind the authentic American taste? Uni imports all the key ingredients including, of course, the Philadelphia cream cheese.

No more wistful dreams of that cream cheese bagel from your trip to New York. Delhi’s got its own.

To order call 9818433448 or e-mail orders@americanambrosia.com. Pick up from American Ambrosia in New Friends Colony. Rs. 100/- extra for home delivery. Most orders require 24 hours notice. Website: www.americanambrosia.com. Prices: Rs. 35-75 per item.

The ‘handmade’ tag has always held more value for you than ‘imported’. When Tribal Route first opened, you were the first to load up on woven rugs, embroidered slippers and guava wood coasters with a natural sheen.

And now that they’ve expanded their jewellery collection, you’re going to have a tough time. Choosing, that is. From shelf after shelf of beautiful beaded necklaces and pendants with pan-Indian origins — like beaten leather from Shantiniketan or chunky silver from Gujarat. Terracotta and horn from the tribal fringe and shells and mother-of-pearl from the beach belt. A multitude of materials — seed, bone, jute, brass, semi-precious stone — all used in unique ways on rings, earrings, bracelets, anklets, necklaces and jooda pins.

Our Trendy Fashionista loved the exquisite semi-precious stones overlaid with delicate designs in silver filigree. And cheaper, but no less innovative: bead-embellished anklet-cum-toe rings.

Quality and uniqueness that far supercedes Linking Road or Colaba Causeway. Prices that don’t.

Tribal Route: 18 & 29 Aram Nagar 2, JP Road, Behind Rice Boat Restaurant, Opposite Versova Barista, Andheri (W); Website: www.tribalroute.com; Tel: 9967058847/8; Prices start at Rs 32.

Suede heels, satin nightgowns, shiny soft-top sports car, alabaster skin, long silky tresses. Everything about you spells ’smooth’.

If your home is an extension of your polished personality, your quest for the perfect style statement ends at DFlorence. Our Trendy Decorista discovered drapes, bed sheets and cushion covers in the richest purest silk sourced all the way from Varanasi. From organzas to embellished yardage, sheer silks to raw lengths, embroidered to art, each room is a feast for the senses.

Lose yourself in eye-dazzling colours, touch-thrilling textures, ear-soothing rustles, even the unmistakable earthy fragrance of handloom cloth. Spoilt for choice? Fret not. Have an expert team from DFlorence visit you, ID your style mantra and transform your pad with their mix-and-match fabrics.

Lend colour to the walls with classy organza drapes. Jazz up the rugs with embroidered silk cushions. Smooth out those rich raw silk sheets on your bed.

With a home so exquisite, you might want to expand your wardrobe. Try their chic kurtis, accessorised with vibrant stoles and beautiful batuas. All in silk, of course.

Weave magic. Spin dreams.

DFlorence, 585, 8th Block, Koramangala Layout (Opp. Bethany High School), Bangalore 560095. Tel: 25715757, 32955352. Organza silk starts at Rs 200/mt while hand-embroidered raw silk can go up to Rs 2000/mt. Silk kurtas range between Rs 4000-7000, batuas between Rs 1500 and 2500.

Diamonds make your heart go pitter-patter. But sometimes they can give you an anxiety attack. What if your solitaire slipped its precious noose? In a pool, or in a crowded theatre?

The answer lies in moissanite, a diamond look-alike with a lovely backstory. It was originally discovered in an Arizona crater, created by a falling meteor shower, by Nobel prize winning chemist Dr Ferdinand Henri Moissan, and called, naturally, ‘moissanite’.

The little ‘mois’, aka silicon carbide, is rare on earth. But then it was found that it could be manufactured in labs, and luckily for us gals, US-based firm Charles and Colvard perfected and patented these diamond-double gems: near colourless, almost as hard, they gleam with even greater fire and brilliance. And can take twice the heat, which helps because 18K gold, the preferred setting globally, melts at a higher temperature than diamonds can stand.

At gemstone boutique Sparkling Hues, it’s set mostly in yellow or white 14K gold, or in sterling silver. And it’s bank friendly. Celebs love it. Beyonce and Brooke Shields flaunt it. Fergie sells her own line in it. But you can get yours locally courtesy the store, started by Carlsbad gemologist Niraj Johri.

The square-cut solitaire from its just-out Rose collection makes an elegant ever-after pledge. Or go big with a cluster of 40 on a Victorian-style cocktail ring.

Say hello to a girl’s new best friend.

Sparkling Hues, E-18 South Extension Part-II, Delhi; ph: 46063001; Website: www.moissanite.in. Price: Rs 6,000 onwards.

You’re Earth Mother’s favourite daughter. Your power gym is the new hiking trail discovered on holiday. Your perfect vacation calls for starlit skies sheltering your tent, the crackle of a bonfire, raft tethered nearby.

Light and easy backpacks and outdoor gear have long been on your wish-list. So our Trendy Adventurer bets you’ll cheer the arrival of Hi-Tec’s bouyant footwear. This UK-based footwear brand was born in 1974, but hit paydirt in 1982 when it went international with its hugely popular squash shoe. Now they’ve taken one giant step into India.

Stride out in tints of slate and stone. Monsoon-cloud greys. Riverwater browns. Sundown orange set in charcoal uppers. Sturdy lace-ups. Carbon-rubber toughened treads. Anti-torsion stability for safe scrambling. Rust-resisting brass hardware. Leather or manmade uppers waterproofed for light hiking, great for easy hilly trails, not so much for braving snowy passes. With these featherweight trail-runners and sandals, you won’t be saddled with ankle-breaking boot weight en route the Valley of Flowers.

Get in touch with Nature, feet-first.

Hi-Tec Shoes, at outlets across the country including: Shoe Tree, B-37, Khan Market, Delhi; 011-24622247; Regal Shoes, F-45/46, 2nd Floor, Oberoi Tower, Nariman Point, Mumbai; 022-22870839; and Metro Shoes, Metro House, Colaba Causeway, Colaba, Mumbai; 022-66560444; #015, Gr.Fl., The Forum, Hosur Main Road, Koramangala, Bangalore; 080-22067680; 317/318 Kamraj Road, Commercial Street Jn, Bangalore; 25596111; 43 Brigade Road, Civil Station, Bangalore; 25582512.
Website: www.metroshoes.net. Price: Rs 1,999-4,999.

Tight schedules, tight shoes. Your toes curl at any chance to unwind. But how often do you have a spa day between work, home and dashing to the shops en route?

Transform wishful thinking into really happy feet. My Foot, a Singapore-based chain that specialises in quick-fix reflexology, has just stepped into India’s malls. The charm of this treatment-to-go is that it’s as simple as grabbing a cup of mid-morning slush. Walk in, get a massage, slough off that mall-trawl ache.

The ambience is clean and soothing. Want nirvana in a jiffy? Try the 20-minute Signature Foot Rejuvenation, where your feet soak in special crystal mud followed by an invigorating massage. Our Trendy Spa Enthusiast also liked the Foot Reflexology, custom-made to suit your time and budget. The Hot Stone Foot Therapy and Upper Body Treatment are great for easing tense muscles. And many of My Foot’s therapists are visually-impaired, so you’ll massage your feet and your do-gooder ego at one go.

Soon, My Foot will offer reflexologists at the airport, and ones who’ll visit your workplace, to mend your mind and body after that tough presentation in high heels.

Almost as refreshing as going barefoot in the park.

My Foot Reflexology, Nirmal Lifestyle, 2nd floor, Shop 224/225, LBS Marg, Mulund (W), Mumbai; Tel: 25921600; From September 22: Atria Millennium Mall, 1st floor, Shop 105A/116, Dr AB Road, Worli, Mumbai; e-mail Bhavna Vohra at info@hoein.com.
Coming to locations in Delhi and Bangalore by the end of the year.
Prices: from Rs 499 for a 20-min My Foot Signature Foot Rejuvenation, to Rs 2,899 for a 140-min combo package (foot bath and scrub with reflexology and/or upper body therapy).

The day The Body Shop came to town, you were overjoyed. The original organic brand was here. And from your first whiff of White Musk, you turned a life-long TBS fan.

Dame Anita Roddick’s vision of ethical beauty has powered her fabulous products since 1976, when she opened her first Body Shop. She sourced all natural ingredients, encouraged community trade and helped underprivileged farmers grow. She knew not testing on animals, and packing her products in biodegradable or recyclable containers, was the right thing to do.

She passed away yesterday. But the essence of her great taste and passion for social and environmental responsibility will continue to inspire us.

To celebrate Roddick’s admirable life, Trendy toasts some of our fave Body Shop creations:

Hi Shine Lip Treatment: Ultra-shiny, subtly scented lipgloss, with marula oil. Proceeds go to support The Body Shop Stop Violence in the Home Campaign.

Almond Milk Body Lotion: Lightweight hydration for normal/dry skin made from almond milk and oil, with a dollop of Community Trade babassu oil. Helps families in remote northeastern Brazil send their children to school.

Cocoa Body Butter: Shea butter and cocoa beans from fair-trade associations in Ghana melt into the skin for day-long smoothness.

Aloe Gentle Shower Cream: Soft cleanser for sensitive skin. Community trade aloe vera repairs dryness and organic soya oil replenishes.

Website: www.thebodyshop.com

Harrowing client meets and endless roundtables with the boss equals exhaustion. Pamper time, what’s that?

If you can’t go to the spa, let the spa come to you. Just dial Yash and Rasika Bhatia’s Spa Transformations, the first of its kind in Delhi, and they set it all up in your home, at your chosen time, with the works — well-trained therapist, foldable super-comfy bed, your choice of music, scented candles, and flowers.

At the hour set by our Trendy Tester, a corner of her house was turned into a mobile spa. The hour-long Swedish massage was capped by steaming mint-and-honey green tea. Our Tester’s reaction? Blissed out.

Try the Strawberry & Vitamin C Treatment, with real strawberries and Vitamin C cream. In a nice touch, after the Chocolate Mousse Scrub, the therapist hands out a bar you can eat. Ditto with the Red Wine Indulgence, where you can soak in a tub full of red wine, and sip it.

Do the Cleopatra thing. Get glowing.

Spa Transformations; Contact: Rudhra Farm; A-7 Green Avenue Street, Next to D-3 Vasant Kunj, New Delhi. Phone: 011-32950190, 9811056001, 9899970881. Email: info@spatransformations.com; Website: www.spatransformations.com. Ladies only, in Delhi and NCR. Prices: Rs 600 to Rs 8,000.

Bangkok imports and street-side picks. You threw them out with your college ID. Sure, you can afford more haute designer tags now. But that doesn’t mean you want the same old, same old.

Just a few weeks old, the new White Peacock offers refreshingly different fashion that will perk up your wardrobe, like ice-cream livens up espresso in an affogato.

Stretching lazily on white shelves: Beaded bracelets with crochet accents and chunky buckles on faux leather belts. Footwear finds — classy ballet slip-ons, bow-fringed wedges and snooty pumps — nestling next to oversized bags in bronze and terracotta. Our Trendy Fashionista found the vivid wooden ball necklaces simply stunning — strings of deep indigo to sunshine yellow.

Jostling on the hangers: Hip tunics fashioned from commando gear, scoop-neck creations with eye-catching obi belts, emblazoned singlets, shirt-dresses and feathery fringed ensembles with leather appliqué work. For the generously endowed, there are cowl-necked tops and modish kurtis in sizes Xs to XXL.

Strut your stuff.

White Peacock, No 10, Ground Floor, Link Corner, Corner of 33rd and 24th Rd, Next to Bombay Blues, Khar (W), Mumbai; Tel: 65215752/3; Prices: Start at Rs 450.