Inspiring new store: Muse

There’s nothing quite as satisfying as slipping into a snugly fitting, well crafted pair of denims. It gives you an instant boost.

At Tarini Jindal’s new store, Muse, they recognise the need for couture jeans that are a cut above the mass brands. Seven for all Mankind, Citizens of Humanity, Paige, Made in Heaven and Rock and Republic are the ones you’ve been hoping to shimmy into for ever so long. Now, step into real A-list fashion from the world’s style capitals, minus the flying fatigue.

Set in an old heritage building in a tiny lane, this three-storeyed wonder of a designer superstore will make time fly while you visit. Each floor, with its sophisticated chandeliers, wooden flooring and floor-to-ceiling mirror, brings its own special something to the shopping experience at Muse. At ground level: accessories and an unusual collection of coffee table books on fashion, lifestyle and home. On level two: just jeans. Level three: contemporary wear by the most eclectic international brands.

Our Trendy Shopaholic reccos shades designed by the tres chic Mrs Beckham, swimwear from DVF (Diane Von Furstenberg) and Hussein Chalayan’s hot-selling tees. And these are just a few of over 60 brands that the store carries.

Go on, grab those grungy, skinny-leg, big-buck jeans before someone else does.

Muse, 46 VB Gandhi Marg, Kalaghoda, Mumbai; Tel: 22623133; Prices: Jeans start at Rs 7,000, accessories at Rs 4,500 and books at Rs 1500.