Earthy Magic

October 14, 2008

Organic and handmade, from Earthy Goods

Some years ago on a brief hilly holiday in Himachal, I came across a tomato chutney, whose taste lingered long after: ripe red, tart and sweet, incredibly fresh.

Earthy Goods

I ran into that chutney again, in my nearby mall, and soon after, met up with the people at Earthy Goods who made the journey — from an inaccessible village to the city — possible. Farmers in Bhuira grow these fruits, and a team of 60 women get together to infuse them with age-old recipes to create those wonderful jams and marmalades and chutneys.

Earthy Goods, an ICICI-backed organization, which works with remote farmers and underprivileged women in all parts of the country, is behind getting that gorgeous Bhuira chutney on to your supermarket shelves. And a whole bunch of other things: preserves, jams, crushes, herbal teas, handmade soaps, scrubs and oils, body butters and lip balms, fragrant beeswax candles.

I have fallen for their finely-ground apricot scrub: unlike the others I have used, this one leaves the skin silky soft. Ditto for a couple of the soaps — Cedar Rose, and Sandal Turmeric (that’s the one in my soap dish right now!). I’ve added a Wild Mint lip balm to the ones in my bag, and find myself reaching for the most because it leaves a lovely tingly cool feeling on the lips. I got a sneak peek into the Lavender Bloom body butter when it was still being developed (on the counters in November), and I can’t wait to get my hands on it.

They’ve got great gift hampers, too, just in time for the festive season: choose from their selection of pure, organic nuts, preserves, honeyed teas, and skincare range, all packed in hand-woven natural baskets.

Just right for a Trendy Green Queen.

Earthy Goods, C-120, Lajpat Nagar I, New Delhi. Ph : 46089562/63. Available from Earthy Goods counter at Spencers, Saket, New Delhi; Contact Samik +91 9818115698. Purple Wrap Store in Mumbai ; Contact Ritu Soni +91 9821151818 (For minimum order Rs. 500 ); Something Else, Koramangalam, Bangalore; Contact Deepak +91 9844027585 (For minimum order Rs. 500). Prices Rs 45 on. Website: Email:

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